Privacy Policy

Last updated: December 29, 2024

1. Introduction

Welcome to Aura'd ("we," "our," or "us"). We are committed to protecting your privacy and handling your personal information with care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our salon booking platform and related services.

Key Point: We only collect information necessary to provide our booking services and will never sell your personal data to third parties.

2. Information We Collect

2.1 Information You Provide

When you register for an account or use our services, we may collect:

  • Account Information: Name, email address, phone number, and password
  • Business Information: Business name, address, services offered, and pricing (for salon owners)
  • Booking Information: Appointment details, service preferences, and booking history
  • Payment Information: Card details are processed securely through Stripe and are not stored on our servers
  • Communications: Messages you send to us or to salons through our platform

2.2 Information Collected Automatically

When you use our services, we automatically collect:

  • Device information (type, operating system, unique identifiers)
  • Log data (IP address, browser type, pages visited, time and date)
  • Usage information (features used, actions taken within the app)
  • Location data (with your consent, for finding nearby salons)

3. How We Use Your Information

We use the information we collect to:

  • Provide and maintain our booking services
  • Process appointments and payments
  • Send booking confirmations and reminders
  • Communicate with you about your account or bookings
  • Improve and personalise our services
  • Analyse usage patterns to enhance user experience
  • Prevent fraud and ensure platform security
  • Comply with legal obligations

4. Information Sharing

We may share your information with:

  • Salon Partners: When you book an appointment, relevant information is shared with the salon
  • Service Providers: Third parties who help us operate our platform (payment processors, email services, hosting)
  • Legal Requirements: When required by law or to protect our rights

We Never: Sell your personal information to advertisers or marketing companies.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

  • Encryption of data in transit (SSL/TLS) and at rest
  • Secure payment processing through PCI-compliant providers
  • Regular security assessments and updates
  • Access controls and authentication requirements
  • Employee training on data protection

6. Your Rights (GDPR)

Under the UK GDPR, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Portability: Receive your data in a portable format
  • Objection: Object to certain processing of your data
  • Restriction: Request limited processing of your data
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at privacy@aurad.beauty.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Typically, account data is retained while your account is active and for 7 years after closure for legal and tax purposes. Booking history may be retained longer for salon business records.

8. Cookies and Tracking

We use cookies and similar technologies to:

  • Keep you logged in
  • Remember your preferences
  • Analyse how our services are used
  • Improve our platform

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our services.

9. Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Transfers

Your information may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

For complaints about our handling of personal data, you may also contact the Information Commissioner's Office (ICO) at ico.org.uk.